Mattress Firm finally caved. After bucking the $1.5 billion bed-in-a-box movement and even disparaging the industry as just “hype,” the Houston company will jump into the hot category on Friday. Mattress Firm’s bed-in-a-box brand is called Tulo. With Tulo, Mattress Firm is taking aim at Casper, the 800-pound gorilla in the space that’s backed by...
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Source: New York Post