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Can Abercrombie & Fitch make millennials fall back in love with them?


Sex no longer sells. With its heavily perfumed boutiques and attractive, barely-clothed adolescent sales staff, Abercrombie & Fitch ruled the aughts. But the Ohio-based apparel brand has struggled recently as millennial tastes evolved and e-commerce boomed. It posted a $15.5 million loss in its most recent quarter and plans to shut over 50 stores this...
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Source: New York Post


15:33, October 20, 2017 Moneyish

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