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Silicon Valley-based Fanatics trying to capitalize on female fans


Call it the year of the woman — sports fan. The largest sports licensing company, which sells jerseys, hats, sweatshirts and every imaginable doodad with a team’s logo on it, is doubling down on women, On The Money has learned. “For many years the sports licensed industry has under served the female fan,” said Jack...
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Source: New York Post


04:15, December 3, 2017 Lisa Fickenscher

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